Each piece of content you put out there on social media and in any form such as blogs or videos leaves a digital footprint. 

Your content is very much aligned to your brand story so when you are writing content ensure that it is saying what you want it to say! 

If you say you are passionate about helping people with mindful living but create content that contradicts this people, may be confused as to what exactly your brand represents.  Your content is not in alignment with what your brand represents.  

Each piece of content you write is your brand speaking.

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