Recently I interviewed Jen DeVore Richter in relation to attracting more business online with ease and ethics.
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Learn how to effectively create your business story and engage on Twitter in a meaningful way to create brand awareness and business leads.
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his is probably the question I am asked most often in relation to the work I do.
What should I say in my tweet, in my Facebook Post etc.
Firstly I would ask you, who are you talking to and what do you want them to know?
People are on different stages of the customer journey with you and will therefore react differently to different types of content.
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Taking part in Twitter hashtag hours is a way to get in front of your targeted audience.
We had a recent brand awareness collaboration with The Mindful Marketers and due to our strategy which was formulated with our client's need at the forefront we had both hashtags trending in Ireland.
Please do get in touch if you want to get your brand in front of the right people. We have a proven track record! More information on how to get involved here.
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I support people with the subtle art of storytelling, be that for their business or any part of their life.
The stories we tell ourselves over and over are creating our reality so lets make them matter.
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Recently, actually the 29th of September to be exact, I spotted a cardigan in an email I received from a company. I hadn’t ever purchased from them before but I have purchased clothes on line this year.
It really caught my eye It was called “comfy cardigan” and just conjured up a feeling of comfort as the colder mornings have arrived and shorter days are looming. It was a perfect hook to get me interested! I clicked into the website, liked what I saw but I didn’t do anything about it and, I really don’t know why!
Twitter Chats are a great way to network on line.
There are many focused twitter chats which deal with a particular area like start ups, those in the wedding industry or those wishing to share knowledge about social media.
When you go onto a hashtag hour make sure you use the hashtag for that particular hour e.g. mine is #irishhealthhour. Often times the hour will have a guest on or someone promoting something so ensure you use all hashtags being used on the night.
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The practice of less is better in your content can work like a dream.
There is no need for extra words, if extra words in your blog or your post serves no purpose.
If you were trying to get a point out in your blog about your product then make sure that this is being heard. If you fill your blog or posts with "fluff" just to reach a particular word count then the real message can become hidden or the reader may go off in a tangent.
Nobody will know about your business and how great it is unless you tell them and you can make your business stand out and have your story heard through your voice. Your content speaks your voice and once you come from that space within you, confidently telling your story and most importantly, feeling like you belong there, you have nailed it!!
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I still wince when I am introduced as an influencer, its not a label or a title I give myself but its obviously a part of what I do because when we broadcast on social media and through other channels we are influencing others!
Three quick tips to being an authentic influencer.
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Creating content takes time. From deciding on what to focus on, to checking analytics to see where our content is performing better and then editing and creating graphics.
One of the biggest things of course to get right is producing content that stands out from the crowd. If you create posts that get little or no traction how do you change that?
The first thing is to know why you are creating this particular piece of content and who are you directing it to?
Oh for goodness sake you might say I haven't time for passion in my business, I do the accounting, the sales, the marketing, the social and now you want me to add passion!!!
Injecting Passion into your content doesn't have to be that hard, sure enough we may be exhausted with the day to day running of the business but passion is what people resonate with. Passion is what will bring people to you.
Each piece of content you put out there on social media and in any form such as blogs or videos leaves a digital footprint.
Your content is very much aligned to your brand story so when you are writing content ensure that it is saying what you want it to say!
If you say you are passionate about helping people with mindful living but create content that contradicts this people, may be confused as to what exactly your brand represents. Your content is not in alignment with what your brand represents.
Each piece of content you write is your brand speaking.
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I get asked this question a lot by people who may be on social media and not getting the results they want.
Of course sometimes we are so familiar with the groups we are in and the people we are surrounded by that we might not have the courage to move elsewhere.
You can find out more about how I help people find their voice and find their ideal clients and customers here.
I don't know how many times I have heard people say that social media doesn't work for them. But I always ask them if they have consistently posted good content that is relevant to their clients or customers. Often they haven't been consistently doing this.
If you are in business you do well to know where your clients and customers are. Social medial of course is one of the tools we use to find our clients and customers and network with them where they are.
Here are some ways to find your ideal clients and customers.
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No, its so much more!! When I started this community it was all about Twitter but it has become so much more over the years.
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